We Make Baby Food

Editorial lesson #1: Be clear.

We thought the name "babygreens" was so clever. Apparently, it's so clever that everyone at the market expects us to have microgreens available, and sprouts. After a round or two of that, we broke down and made a sign that says BABY FOOD. That helped, but I'm thinking that isn't loud enough, clear enough.

babygreens are baby food. Pureed sprouts, pureed greens. Probably not what you want on your salad.

I promise—we'll try to be clearer next time.